Even photos from a phone are a good starting point. I analyze the material, determine the product's visual potential, and choose a direction that will highlight its aesthetics and value.
You send the product or basic photos
We clarify the task, the purpose of the shoot, the desired style, and references. We analyze the format for using the content—advertising, campaigns, social media, landing pages. We determine the color, mood, product accents, and the desired fashion direction.
Brief + quick call: formulating the objective and style
Based on the information I receive, I create a detailed mood board: — fashion references,
— visual style,
— locations, images, mood,
— color palette, lighting, and composition.
Concept: I create an idea
Based on the approved concept, a series of AI visuals is created:
— photos for campaigns and advertising,
— motion graphics / CGI-like graphics / AI-powered graphics / animated graphics,
— fashion scenes, portraits, and educational lookbooks
Production: implementation of AI creatives